Lake & Grapes-Visual Brand System & Identity

Expanded a standard logo request for Lake & Grapes into a comprehensive visual identity system built for apparel, digital media, and physical brand touchpoints. Drawing inspiration from waterfront living and vineyard culture, the identity balances outdoor lifestyle vibes with elevated leisure.

Key Deliverables:

• Logo Suite & Marks: Primary logos, sub-marks, and badges optimized for screen printing, embroidery, and digital screens.

• Typography & Iconography: Custom typographic pairings and brand icons reflecting coastal and wine-country aesthetics.

• Patterns & Graphic System: Modular seamless patterns and graphic assets tailored for apparel collections and media layouts.