For loanDepot’s annual Chairman’s Elite event in Scottsdale, AZ, I led brand and motion design, creating a look and feel inspired by the geometric patterns of the Indigenous peoples of the Sonoran Desert. The centerpiece is a custom geometric logotype spelling LOANDEPOT, which became the visual element for everything from hotel keys, lanyards, and chocolates to stage animations, winner reveals, and award transitions. A desert-inspired palette of metallic gold, sand, espresso, saguaro green, and terracotta completes the premium, Southwestern feel.